ADbreak
New edition: Ad Transferability
Take a 5 minute ADbreak with Ipsos ASI – The Advertising Research Specialists.
Welcome to this new edition of Ipsos ASI’s video newsletter series.This month, we discuss the pros and cons of ad transferability, and offer tips on how to design creative and copy that might work around the world and thereby reduce production costs. Don't miss Jennifer Hubber, President of Ipsos ASI Western Europe, explain why copy is the key to ads that transfer well around the world, and how humour travels better between some countries (like the U.S. and German) than in others.
We will also hear from Jacek Otffinowski, Managing Director Ipsos ASI Poland, who shares his experience with multinational brands adopting creative to suite local needs, and the increase of local emerging brands that are designing creative that speaks directly to the local marketplace. And check out the ad of the month - Citroen - designed by Euro RSCG London.
So, go get an espresso and then sit back for 5 minutes of video learnings with Ipsos ASI’s ADbreak.
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Each month, we post new video interviews with senior members of Ipsos ASI who share their point of view on hot trends in advertising and advertising research, as well as tips and lessons learned in copy testing and building brand equity. We also have some fun and feature 7 top ads currently running in France, Germany, Italy, Poland, Russia, Spain, UK.
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