ADbreak
Take a break
Take a 5 minute ADbreak with Ipsos ASI – The Advertising Research Specialists.
Welcome to the August edition of Ipsos ASI’s video newsletter series. Each month, we will post new video interviews with senior members of Ipsos ASI who will share their point of view on hot trends in advertising and advertising research, as well as tips and lessons learned in copy testing and building brand equity. We will also have some fun and feature 7 top ads currently running in France, Germany, Italy, Poland, Russia, Spain, U.K. Check out our Ad of the Month. This month we picked a Tide ad from Russia (Agency: Leo Burnett Moscow).
In this month’s Ipsos ASI ADbreak, we focus on Eastern Europe and start with advice from Jennifer Hubber, President of Ipsos ASI Western Europe, who explains why brand sensitivity is higher in Eastern Europe. She will also share some important differences between Western and Eastern Europe, as well as provide tips on how to increase persuasion with your Eastern European ads.
We are also pleased to feature a lively discussion between Daniel Leis, President of Ipsos ASI Ceemea, and Elena Speer, Managing Director of Ipsos ASI Russia, who delve into Russia’s emerging markets. They will talk about advertising trends in Russia, as well as reminisce over some early-day advertisements. Does anyone recall the Aeroflot ad?
So, go get an espresso and then sit back for 5 minutes of video learnings with Ipsos ASI’s ADbreak.
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