ADbreak
Take a break
Take a 5 minute ADbreak with Ipsos ASI – The Advertising Research Specialists.
Welcome to the premiere edition of Ipsos ASI’s video newsletter series. Each month, we will post new video interviews with senior members of Ipsos ASI who will share their point of view on hot trends in advertising and advertising research, as well as tips and lessons learned in copy testing and building brand equity. We will also have some fun and feature 7 top ads currently running in France, Germany, Italy, Poland, Russia, Spain, U.K..
In this month’s Ipsos ASI ADbreak, we hear from Peter Haslett, Chairman of Ipsos ASI U.K., who discusses a hot advertising trend: the evolution of the "green" movement. He will also talk briefly about triggering childhood memories with advertising.
In our Learning series, Benoit Tranzer, Managing Director of Ipsos ASI France, interviews Jennifer Hubber, President of Ipsos ASI Western Europe, on the topic of how emotions and the brain’s wiring can impact the way marketing and advertising messages are perceived and recalled.
So, go get an espresso and then sit back for 5 minutes of video learnings with Ipsos ASI’s ADbreak.
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