ADbreak
New edition: Focus on 360 Communication
Take a 5 minute ADbreak with Ipsos ASI – The Advertising Research Specialists.
Welcome to this new edition of Ipsos ASI’s video newsletter series. This month, we discuss using the importance of having a 360 degree understanding of your communications strategy. Jennifer Hubber, President of Ipsos ASI Western Europe, explains why word of month is particularly important and how online is very effective in conveying information to existing consumers.
We will also hear from Federico Galimberti, Managing Director of Ipsos ASI Italy, who discusses 360 Communication in Italy: myth or reality? He will also talk briefly about an interesting consumer trend affecting advertising in Italy. And check out the ad of the month he has selected for you: Expedia.it .
So, go get an espresso and then sit back for 5 minutes of video learnings with Ipsos ASI’s ADbreak.
>> View ADbreak Videos
Each month, we post new video interviews with senior members of Ipsos ASI who share their point of view on hot trends in advertising and advertising research, as well as tips and lessons learned in copy testing and building brand equity. We also have some fun and feature 7 top ads currently running in France, Germany, Italy, Poland, Russia, Spain, UK.
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