ADbreak
Take a break
Take a 5 minute ADbreak with Ipsos ASI – The Advertising Research Specialists.
Welcome to the September edition of Ipsos ASI’s video newsletter series. Each month, we will post new video interviews with senior members of Ipsos ASI who will share their point of view on hot trends in advertising and advertising research, as well as tips and lessons learned in copy testing and building brand equity. We will also have some fun and feature 7 top ads currently running in France, Germany, Italy, Poland, Russia, Spain, U.K. Check out our Ad of the Month. This month we picked the Nespresso ad featuring George Clooney. (Agency: McCann Paris).
In this month’s Ipsos ASI ADbreak, we discuss using celebrities in ads. Jennifer Hubber, President of Ipsos ASI Western Europe, explains why the hero of the story must always be the brand. She will also provide some basic do's and don't's.
So, go get an espresso and then sit back for 5 minutes of video learnings with Ipsos ASI’s ADbreak.
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