Gimme!

gimmeDiscover new marketing solutions for our modern challenges, backed by facts and insights to our genetic characteristics, by reading Lessons Learned and excerpts from my new book, Gimme! The Human Nature of Successful Marketing.

In my final Lesson Learned, Hello to the Genetic Man – I reveal how the evolution of our genetic traits (women compared to men) have influenced our shopping practices today. To download this and other Lessons Learned, please click here.

Each is a 2-page excerpt from the book (which profiles 35 Lessons Learned), and will contain facts, observations, some well-supported experiences, and even some opinions and thought-provoking considerations. It is my hope that with this book, and the related Lessons Learned, I can share some leading-edge consumer insights that will enable you to develop more persuasive advertising. Please take a moment to download and share my first Lesson Learned: The Frontier for Success.

John Hallward
  • Lesson Learned 1: The Frontier for Success
  • Lesson Learned 2: Thinking Beyond the Unique Selling Proposition
  • Lesson Learned 3: Emotions and Emoti-suasion
  • Lesson Learned 4: Building the Brand Memory
  • Lesson Learned 5: Triggering is Key (and Crucial for Established Brands)
  • Lesson Learned 6: Dealing with Undesired Consumer Attitudes
  • Lesson Learned 7: Creative is King. Ensure it is Great.
  • Lesson Learned 8: The Creative BIG Idea Must Link to the Brand...or Else!
  • Lesson Learned 9: Keep it Fresh — Desensitization & Wear-Out
  • Lesson Learned 10: Familiarity, Reach, and TURF
  • Lesson Learned 11: Product Performance, Innovation, & Emoti-Suasion
  • Lesson Learned 12: Senses and Brand-Created Properties
  • Lesson Learned 13: Targeting & The Moody Consumer
  • Lesson Learned 14: Media Planning is About Quality not Quantity
  • Lesson Learned 15: Prices, Value, and "Good Enough"
  • Lesson Learned 16: A Better Advertising Process
  • Lesson Learned 17: Goodbye to the Rational Man
  • Lesson Learned 18: Hello to the Genetic Man

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