Gimme! The Human Nature of Successful Marketing
Learn how to apply the insights of how humans are wired to making marketing work better for your organization by at attending one of our upcoming events:
When: April 2008
Who: John Hallward, Director of Global Product Development and member of the Ipsos ASI Board, and author of Gimme! The Human Nature of Successful Marketing
Where:
Germany
| April 21, 2008 |
Hamburg
Renaissance Hamburg Hotel
Groβe Bleichen
20354 Hamburg |
| April 22, 2008 |
Düsseldorf
Renaissance Hotel Düsseldorf
Nördlicher Zubringer 6
40470 Düsseldorf |
| April 23, 2008 |
Frankfurt
Frankfurt Marriott Hotel
Hamburger Allee 2
60486 Frankfurt a. M. |
| April 24, 2008 |
München
Hotel Excelsior
Schützenstrasse 11
80335 München |
Topic Abstract:
Humans are the consequence of genetic evolution, whether through Intelligent Design, or through random gene mutations (survival of the fittest). Some manifestations of evolution found in all cultures include emotions, habits, memories, desires, moods, thinking, and motivations. We share these characteristics because these are the consequence of our genes. The better we can appreciate these characteristics, understand how we are genetically wired, and why we act the way we do, the better we can advertise and better persuade others.
By registering for one of upcoming events, you will hear first hand insight published in a new book by Ipsos ASI's John Hallward in which John explores some of our evolutionary traits and then shows how Ipsos ASI's advertising databases and R&D, confirms that advertising and brand marketing indeed follow our evolutionary features.
Many brands today are old and familiar. They are under attack from copycat brands, from price brands, from the powerful retailers, and from globalization. At the same time, advertising is fragmenting (and possibly decaying), consumers are becoming less loyal, and market researchers struggle to find the answers. The solution for brand managers is neither to cut costs nor to rely on promotional activity. The profitable solution is to innovate in a tangible way, to add something intangible, or both: to add unique emotional associations to brands; to enrich brands across the human senses; and to creative effective advertising properties.
These events are reserved for clients of Ipsos. To request a pass to attend one of these events, please send a request to Ipsos.