ARF 2008 Re:think Conference

March 31 - April 2, 2008
New York City, NY

The ARF Annual Convention and Expo Re:think 2008 will be held March 31 through April 2, 2008 at the Marriott Marquis in New York City.

Ipsos ASI will again be a Silver Sponsor of this year's event, and will feature a research presentation during the Research Innovation Showcase on Tuesday, April 1st. Ipsos ASI is also a research partner with David Ogilvy award campaign finalists for 2008. Below are the details for our participation in this year's ARF convention.

Research Innovation Showcase presentation

Tuesday, April 1st, 11:00am – "Measure Twice and Cut Once"
Speaker: John Hallward, President
Summary: Media planning must concern itself with measuring what matters most. This goes beyond mere media exposure, since ad recall does not follow media consumption well, high share-of-voice is not efficient, and advertising does not work in a linear fashion. Come by for a reality check from Ipsos ASI and learn about our 360° experience measuring new & traditional media and non-media touch-points within the mix!

David Ogilvy Awards

Gerry Lukeman, Ipsos ASI Chairman Emeritus, is the 2008 David Ogilvy Award Chair. Each year the ARF David Ogilvy Awards honor research that has been shown to make an important contribution to creating, identifying and improving great advertising. For 2008, Ipsos ASI is proud to be a research partner in five campaigns which are finalists for this award:

  • Hewlett-Packard "HP BladeSystems Server"
  • BAND-AID Brand Adhesive Bandages "Friends"
  • SunChips "Small Steps – Live Brightly Campaign"
  • Monster.com "Monster Works for Me"
  • Arm & Hammer "Secret"

Click here to see our awards from previous years.

ARF Great Minds

John Hallward is a finalist for the ARF Innovation Award for Development of the Most Innovative Research Idea. This award will be given to the individual who has developed the most innovative research idea – methodology, theory, service, and solution. The winners of all the awards will be presented on Wednesday, April 2nd, at 12:00pm during the ARF Great Mind Awards Luncheon and Program.

For more information, call your client service representative, or send an email request to info@ipsos-asi.com.

You can find out more about the ARF Annual Convention and Expo by clicking here.