Ipsos ASI presenting at the 26th Congress of Belgian Marketing Foundation, November 30 - December 1, 2007
Don't miss your opportunity to hear John Hallward, Director of Global Product Development and member of the Ipsos ASI Board, discuss his thoughts on how our genetic characteristics (emotions, habits, memories, desires, moods, thinking, and motivations) can be leveraged to drive more impactful marketing.
Many brands today are under attack from copycat brands, from price brands, from the powerful retailers, and from globalization. At the same time, advertising is fragmenting, consumers are skipping ad exposures, and they are becoming less loyal. The flat world has come to brand management! The profitable solution is to innovate and to add unique emotional associations to brands; to enrich brands across the human senses; and to create effective advertising properties. Humans are the consequence of genetic evolution. Some manifestations of evolution found in all cultures include emotions, habits, memories, desires, moods, thinking, and motivations. We share these characteristics because these are the consequence of our genes. The better we can appreciate these characteristics, understand how we are genetically wired, and why we act the way we do, the better we can advertise and better persuade others.
By attending this presentation, you will hear first hand insight published in John Hallward's new book Gimme! - The Human Nature of Successful Marketing, in which John explores some of our evolutionary traits and then shows how Ipsos ASI's advertising databases and R&D confirms that advertising and brand marketing indeed follow our evolutionary features.
To learn more about John's book, please click here.
To learn more about this event, please click here.