Ad*Graph
Continuous Tracking is an important part of any advertising research process. It can provide
information on ad performance "in market" where the environment is constantly changing. It can also
provide important feedback on the success of media plans.
Ipsos ASI's Ad*Graph Tracking Service is proven, and has been used in 60+ categories since 1986.
Our approach is based on experience, comprehensive databases and a sophisticated media model. These
features combine to provide clients with "added value" and ensure sound decision-making on creative
and media issues.
Ad*Graph Express
Ad*Graph Express is a high-level advertising assessment, ideal for clients who need a quick check on their ad's performance.
Continuous tracking is an important part of any advertising research process. It can provide information on ad performance in-market, where the environment is constantly changing. It can also provide important feedback on the success of media plans. Ipsos ASI's Ad*Graph Tracking Service is proven, and has been used in 100+ categories since 1986.
But continuous tracking is not always appropriate or affordable for everyone, so we've introduced a very quick, and focused review of the advertising itself. All the key advertising questions are asked and contrasted against norms, adjusted for the media weights and category. And we'll apply nearly 20 years of Ipsos ASI learning using the same questions that are used in our wave or continuous tracking programs.
Ad*Graph Express is ideal for companies that want to know how their ad(s) are doing, to assess several different executions within a campaign to see which is working best, and to assess if the ad is wearing-out.
To learn more about how Ad*Graph Express works, please read our sell sheet.