Letter from the President

Welcome to Ipsos ASI, the Advertising Research Company. Ipsos ASI provides global and regional marketers a full range of advertising research services in North America, Europe, Latin America and Asia.

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Gimme! The Human Nature of Successful Marketing
Download complimentary excerpts and learn more about a new book by John Hallward, Ipsos ASI's Global Director of Product Development.
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Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.
Spend a minute with Jacquie Matthews, Creative Development specialist, to learn first-hand how pharmaceutical clients can make their detailing material compelling enough to make physicians prescribe their product.
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