The Creators of Motivation

Conventional research struggles to discern consumers' emotional, subconscious responses to advertising and often misses the underlying personal and motivational drivers. Ipsos ASI has designed an industry-leading capability - Emoti*Scape - that identifies exactly how a consumer interprets and understands an advertisement. Decoding this feedback delivers useful insights that can help marketers deliver more compelling advertising.

Discover why and how advertising works by downloading a complimentary copy of our White Paper, The Creators of Motivation: Advancements in the Exploration of Emotions.

To download a copy of this White Paper, click on the link below:

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