Next*TV
Next*TV is a global system, with the same basic methodology executed around the world adapted, of course, to the unique needs of each market.
Key Features Include:
- Consumers are recruited to evaluate a television program.
- Ads are embedded into a TV program as they would be on local prime time television.
- Consumers view the program and advertising on a videotape in-home, providing natural advertising delivery.
- Consumer responses are collected one day after exposure.
This in-home videotape methodology allows Next*TV to provide a number of advantages found in no other copy testing system:
In-Home Exposure
A patented self-erasing video tape technology which makes it possible to measure advertising effectiveness where it originates: in-home. One of the most difficult tasks an ad has is to break through the clutter and gain the viewer’s attention. By measuring this where it occurs – in-home – you get a more accurate assessment of whether the ad is successfully breaking through.
Delayed Recall
Successful advertising is remembered over time. By measuring recall one day after exposure, we can determine if your ad is remembered.
Better Sample
The videotape technology allows us to move away from the convenience samples used by other systems toward a more national sample.
Multiple Persuasion Measures
Persuasion is an important component of advertising effectiveness to determine the ability of your ad to favorably influence consumers toward your brand, but it is important to use the right measure. By providing several alternative measures, we are able to appropriately measure your brand and strategy.
Validated Evaluative and Diagnostic Measures
To tell you if your ad is working, and how to make it better. With Next*TV you can be sure to obtain the right insights for your brand advertising even at an early stage of the development process so you can make decisions and changes before making a major investment in production.