Letter From the President
Welcome to Ipsos ASI, the Advertising Research Company. Ipsos ASI provides global and regional marketers a full range of advertising research services in North America, Europe, Latin America and Asia.
Our clients depend on us to help them develop, execute and evaluate advertising that produces results. Multi-national and regional marketers purchase world class services from Ipsos ASI from advertising concept and copy testing to ad tracking to brand health and brand equity assessments.
What sets Ipsos ASI apart according to our clients is the ability to:
- provide qualitative and quantitative results using established norms and benchmarks
- draw valid conclusions and make sound business recommendations
- execute global advertising research consistently through our own offices and employees on each continent
In short to deliver solid, tactical advertising consulting.
Ultimately, clients express their satisfaction by coming back. Ipsos ASIs double digit growth over the past few years is the result of satisfying the needs of a very demanding client base. Our singular focus is to ensure that clients believe that their advertising research investment is paying off in sales (through better quality ads), profitability (through reduced risk resulting from screening out poor ad concepts and executions) and long term brand health.
For those client partners who count on us as business partners, thank you. In the near future we will become an even more valuable partner through new capabilities. To those who haven't tried us lately, call. We guarantee that you will find Ipsos ASI a dramatic step-up from your current ad research system.
Jim Thompson
President & CEO
Ipsos ASI Worldwide