Ad*Graph

Continuous Tracking is an important part of any advertising research process. It can provide information on ad performance "in market" where the environment is constantly changing. It can also provide important feedback on the success of media plans.

Ipsos ASI’s Ad*Graph Tracking Service is proven, and has been used in 60+ categories since 1986. Our approach is based on experience, comprehensive databases and a sophisticated media model. These features combine to provide clients with "added value" and ensure sound decision-making on creative and media issues.

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