Next*Idea

The first step of advertising development is crucial. This is the stage when creative ideas are reviewed, revised, evaluated and many are discarded. Decisions are then made to pursue production; often with little or no consumer feedback to understand the potential power of the creative ideas.

Ipsos ASI Next*Idea® plays a key role at the early stage of advertising development, allowing you to evaluate the potential of advertising at the storyboard phase, quickly and efficiently, and understand:

  • The potential the idea has to impact your sales
  • The potential impact the idea can have on your brand equity
  • The potential communication efficacy of the idea to deliver on your brand strategy or message.

Next*Idea is fundamentally based on Ipsos ASI's time-tested philosophy of how advertising works, relying on our validated measures of copy testing. Next*Idea and Next*TV represent distinct milestones in the commercial development process, working in a complementary way. Next*Idea is primarily a development tool, and Next*TV is a comprehensive pre-testing tool.

To get more information on Next*Idea, contact your Ipsos ASI representative.

Products and Solutions

 

Related Links

Resource Links