Ogilvy Awards
Over the years, Ipsos ASI has been the Advertising Research Company to lead the way in working with clients to develop research-driven, successful ad campaigns. The ARF David Ogilvy Research Awards recognize the advertising industry's most effective research efforts. The ARF says, "Winning an Ogilvy is a testament to the research program behind an advertising campaign with market-proven success. It is about the research which drives the advertising that gets results."
Here you will find a listing of David Ogilvy Award winners that feature Ipsos ASI as their research partner.
2006 Innovation Award Winner
Kraft Foods - Fruit2o, "Fresh-Picked Water"
2006 Considered Purchases
Winner: GlaxoSmithKline - Avodart, "Going/Growing"
2006 Packaged Goods Category
Winner: Kraft Foods - Fruit2o, "Fresh-Picked Water"
2nd Runner Up: ConAgra Foods - Banquet, "Get Crockin'"
2005 Winners - Packaged Good Category
2nd Runner Up: Nabisco Oreo "Trade" - Kraft
Runner Up: Gain "Honeymooners" - P&G
Joint Winner: Chef Boyardee "Rolling Can" - ConAgra
2004 2nd Runner-Up in the Packaged Good Category
Creme Savers Soft Candy, "Resume" campaign
Kraft Foods
2003 1st Runner-Up in the Packaged Good Category
A-1 Sauce "Yeah, It's That Important"
Kraft Foods
2003 2nd Runner-Up in the Packaged Good Category
Ocean Spray White Cranberry Juice "Great For Drinking" campaign
Ocean Spray Cranberry, Inc.
2002 WINNER in the Packaged Goods Category
Johnson's Bedtime Bath Introductory campaign.
Johnson & Johnson Consumer Products Company
Advertising Agency: Lowe Lintas
2001 WINNER in the Packaged Goods Category
Aleve "Dramatic Difference" campaign.
Bayer Consumer Care
Advertising Agency: BBDO Chicago
2000 TROPHY WINNER
Stove Top Oven Classics "Grannies"
Kraft Foods
Advertising Agency: Foote, Cone & Belding
2000 GOLD MEDALLION WINNER
Progresso Soup "Get With It"
The Pillsbury Company
Advertising Agency: Nelson-Henry
1998 TROPHY WINNER
Swanson Broth "How Much"
Campbell Soup Company
Advertising Agency: BBDO
1997 GOLD MEDALLION WINNER
Campbells Condensed Soup
Campbell Soup Company
Advertising Agency: BBDO
1994 GOLD MEDALLION WINNER
Oreo "Unlock the Magic"
Nabisco
Advertising Agency: FCB Leber Katz Partners
To learn more about the Ogilvy Awards, visit the ARF website.