Ipsos ASI at Kid Power Food & Beverage Conference

Ipsos ASI is excited to announce that we will be attending the Kid Power Food & Beverage conference in New Orleans, Louisiana on January 22-24, 2003.

Allan M. Due, Vice President of New Products and Databases, will be speaking on Creating Effective Advertising for Kids. Among the topics he will discuss are the challenges present in advertising products to children as opposed to adults, the attributes of more effective ads, the impact of characters, creative style and approaches, and more. We will also have an exhibitor's booth to stop and ask questions about our products, and to share information about the new advances with our Next*Kids product.

For more information about this conference, visit their website at www.kidpowerx.com

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