Ipsos ASI at the ARF April 26-28, 2004

The ARF 50th Annual Convention and Research Infoplex 2004 (re:think!) will be held April 26-28, 2004 at the New York Marriott Marquis.

Ipsos ASI will feature two key presentations during "Research Services Break New Ground" on Tuesday, April 27. Details regarding each of these presentations are below:

  • Tuesday, April 27, 11:15 AM
    Non-Verbal Emotional Measurement

    Emotions regulate and organize our behavior. Emotions associated with the brand and its advertising — can create positive attitudes, and/or influence the usage experience. Emotions can help explain how and why an ad works, or not. Learn about Ipsos ASI’s R&D into non-verbal, emotional measurement. We have researched the definition and meaning of emotions, the ‘direction’ of these key emotions, and their relationship to advertising impact.
  • Tuesday, April 27, 12:00 PM
    Blockbuster Brands, Lackluster Performance

    Ipsos ASI will present a case study, using our Equity*Builder model, to show how strong brands with icon-like stature can suffer the throes of misfortune, by looking beyond brand equity to other important factors that influence the ability of a brand to leverage its brand equity successfully.

Each year the ARF David Ogilvy Award honors research that has been shown to make an important contribution to creating, identifying and improving great advertising. This year Ipsos ASI is the research partner in two campaigns which are finalists for this award: "Kraft: Creme Savers Soft Candy" and "Johnson & Johnson: K-Y Personal Lubricant. Click here to see our awards from previous years.

To request a free pass to one of our research presentations, call your client service representative, or send an email request to

You can find out more about the ARF Convention by clicking here.

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