Ipsos ASI presenting at the ARF, March 20-22, 2006
The ARF 52nd Annual Convention and Expo re:think 2006 will be held March 20-22, 2006 at the New York Marriott Marquis in New York City.
Ipsos ASI will feature a research presentation during the EXPO & Research Services Showcase on Monday. Details regarding this presentation are below:
Monday, March 20, 3:15pm - Emotion and Engagement, Brand Equity and Persuasion
Speaker: Dave Walker, Senior Vice President / Research Director
How are they related? How do they contribute to each other, and to advertising effectiveness? Ipsos ASI presents learning on these elements and their interaction, from the Next* pretesting system.
Each year the ARF David Ogilvy Award honors research that has been shown to make an important contribution to creating, identifying and improving great advertising. This year Ipsos ASI is a research partner in three campaigns which are finalists for this award: GlaxoSmithKline - Avodart, "Going/Growing"; ConAgra Foods - Banquet, "Get Crockin'"; and Kraft Foods - Fruit 2 0, "Fresh-Picked Water". Click here to see our awards from previous years.
For more information, call your client service representative, or send an email request to
You can find out more about the ARF Convention by clicking here.