Ipsos-ASI at the ARF April 17-19, 2005
The ARF 51st Annual Convention and Boutique Expo re:think 2005! will be held April 17-19, 2005 at the Embassy Suites Hotel, New York City.
Ipsos-ASI will feature a research presentation during “Showcase - The Best in Research Services Today - Concurrent Presentations III” on Monday, April 18. Details regarding this presentation are below:
- Monday, April 18, 4:20 PM - Generating Emotions is Just 1st Base - John Hallward
There has been a dramatic increase in the discussion of emotions recently in our industry. But the problem is that understanding emotions, alone, does not explain behavior well enough. Since the soul of marketing is motivation/persuasion, we need to look beyond ‘emotions’ to better understand motivation. This is the ultimate goal of marketing/advertising. Creating emotions is the equivalent of only getting to first base. Learn from our databases about getting beyond ‘emotions’, around second base, through third, and then …!
Each year the ARF David Ogilvy Award honors research that has been shown to make an important contribution to creating, identifying and improving great advertising. This year Ipsos-ASI is the research partner in three campaigns which are finalists for this award: ConAgra Foods, Chef Boyardee “Rolling Can" Campaign; Procter & Gamble, Gain Detergent “Laundry Scent Revelers” Campaign; and Kraft, Oreo “Trade” Campaign. Click here to see our awards from previous years.
For more information, call your client service representative, or send an email request to
You can find out more about the ARF Convention by clicking here.