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Ipsos ASI Appoints Presidents: Lana Busignani and Pam Maltby

Lana Busignani and Pam Maltby have been promoted to President, Ipsos ASI North America West, and President, Ipsos ASI North America East, respectively. In their roles as presidents, they will have the primary responsibility of leading the North American advertising research teams and collaborating with other Ipsos member companiesto meet theadvertising and brand equity needs of local and multinational clients.

Lana Busignani joined Ipsos ASI in 2001. She opened the Ipsos ASI Chicago office, and has helped build exceptionally strong client service teams in Chicago, Cincinnati, and San Francisco. Lana was previously senior vice president for strategic business development at IRI.

Pam Maltby joined Ipsos ASI in 2002, as the head of new business development for Ipsos ASI in North America. After a very successful 18 months leading the new business efforts, Pam assumed responsibility for Ipsos ASI U.S. East. Pam has built strong teams in both Connecticut and New Jersey, and introduced a number of successful management initiatives designed to help Ipsos ASI develop team members skills to meet client needs better.

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