Ipsos ASI presenting at the ARF, April 16-18, 2007

The ARF Annual Convention and Expo re:think 2007 will be held April 16-18, 2007 at the Marriott Marquis in New York City.

Ipsos ASI is proud to be a Silver Sponsor of this year's event, and will feature a research presentation during the Research Services Showcase on Tuesday. Details regarding this presentation are below:

Tuesday, April 17, 2:30pm – 360° Research for Holistic Campaign Evaluation
Speaker: Dave Walker, Senior Vice President
In today’s dynamic media environment, marketers can’t rely on single ads in traditional media. Ipsos ASI presents Next*360 and Brand*Graph 360: Pretest and in-market research tools that evaluate multiple ads and multimedia campaigns holistically, and measure the contribution of each message to build campaigns that engage the consumer, drive sales, and reinforce brand equity across the whole range of media touch points.

Each year the ARF David Ogilvy Awards honor research that has been shown to make an important contribution to creating, identifying and improving great advertising. This year Ipsos is a research partner in three campaigns which are finalists for this award: Kellogg’s Pop Tarts "Crazy Good"; Ocean Spray Cranberry Cocktail "Straight from the Bog"; and Bank of America "Keep the Change". Click here to see our awards from previous years.

For more information, call your client service representative, or send an email request to

You can find out more about the ARF Convention by clicking here.

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