Ipsos ASI at the 2005 Marketing Spectrum Conference
October 2 - 4, 2005
Halifax, Nova Scotia
Join Ipsos ASI’s Majid Khoury at this year’s Credit Union Central of Canada Marketing Spectrum Conference at the Casino Nova Scotia Hotel in Halifax, Nova Scotia.
The theme of this year’s Conference is Insights 2005. Majid will lead a workshop entitled "Conducting Relevant Research" scheduled for Tuesday, Oct. 4 from 10:45 am – 12 noon.
Research is acknowledged as an essential step in the marketing process, yet many marketers won't take the time to do it right. Senior management is asking for proof of what marketing does... that means the research at the front-end and tracking and measurement at the back-end.
To learn more about this year’s Conference, please click here