Gimme! The Human Nature of Successful Marketing

Learn how to apply the insights of how humans are wired to making marketing work better for your organization by viewing this recorded presentation.

Date Recorded: February 20, 2007
Duration: 60 minutes
Featured Speaker:
John Hallward, Director of Global Product Development and member of the Ipsos ASI Board

Topic Abstract:

Humans are the consequence of genetic evolution, whether through Intelligent Design, or through random gene mutations (survival of the fittest). Some manifestations of evolution found in all cultures include emotions, habits, memories, desires, moods, thinking, and motivations. We share these characteristics because these are the consequence of our genes. The better we can appreciate these characteristics, understand how we are genetically wired, and why we act the way we do, the better we can advertise and better persuade others.

By viewing this recorded presentation, you will hear first hand insight published in a new book by Ipsos ASI's John Hallward in which John explores some of our evolutionary traits and then shows how Ipsos ASI's advertising databases and R&D, confirms that advertising and brand marketing indeed follow our evolutionary features.

Many brands today are old and familiar. They are under attack from copycat brands, from price brands, from the powerful retailers, and from globalization. At the same time, advertising is fragmenting (and possibly decaying), consumers are becoming less loyal, and market researchers struggle to find the answers. The solution for brand managers is neither to cut costs nor to rely on promotional activity. The profitable solution is to innovate in a tangible way, to add something intangible, or both: to add unique emotional associations to brands; to enrich brands across the human senses; and to creative effective advertising properties.

Discover new marketing solutions for our modern challenges, backed by facts and insights to our genetic characteristics. View this important presentation or download a pdf copy of the deck.

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Gimme! The Human Nature of Successful Marketing

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