Gimme!

gimmeDiscover new marketing solutions for our modern challenges, backed by facts and insights to our genetic characteristics, by reading Lessons Learned and excerpts from my new book, Gimme! The Human Nature of Successful Marketing.

In my latest Lesson Learned, Dealing with Undesired Consumer Attitudes, I explain how simply understanding the genetic building blocks that form and change attitudes can help you develop successful ad campaigns. To download this and other Lessons Learned, please click here.

From time to time, I will post new lessons learned. Each is a 2-page excerpt from the book and will contain facts, observations, some well-supported experiences, and even some opinions and thought-provoking considerations. It is my hope that with this book, and the related Lessons Learned, I can share some leading-edge consumer insights that will enable you to develop more persuasive advertising. Please take a moment to download and share my first Lesson Learned: The Frontier for Success.

The topic of my next Lesson Learned will reveal the link between advertising and the creation of memories.

John Hallward

Please sign in to the form below to view the downloadable Lessons Learned.

  • Lesson Learned 1: The Frontier for Success
  • Lesson Learned 2: Thinking Beyond the Unique Selling Proposition
  • Lesson Learned 3: Emotions and Emoti-suasion
  • Lesson Learned 4: Building the Brand Memory
  • Lesson Learned 5: Triggering is Key (and Crucial for Established Brands)
  • Lesson Learned 6: Dealing with Undesired Consumer Attitudes

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