Gimme!

gimmeDiscover new marketing solutions for our modern challenges, backed by facts and insights to our genetic characteristics, by reading Lessons Learned and excerpts from my new book, Gimme! The Human Nature of Successful Marketing.

In my latest Lesson Learned, Creative is King. Ensure it is Great., I explain why strong creative is the essential ingredient to any successful ad campaign. To download this and other Lessons Learned, please click here.

From time to time, I will post new lessons learned. Each is a 2-page excerpt from the book and will contain facts, observations, some well-supported experiences, and even some opinions and thought-provoking considerations. It is my hope that with this book, and the related Lessons Learned, I can share some leading-edge consumer insights that will enable you to develop more persuasive advertising. Please take a moment to download and share my first Lesson Learned: The Frontier for Success.

John Hallward

Please sign in to the form below to view the downloadable Lessons Learned.

  • Lesson Learned 1: The Frontier for Success
  • Lesson Learned 2: Thinking Beyond the Unique Selling Proposition
  • Lesson Learned 3: Emotions and Emoti-suasion
  • Lesson Learned 4: Building the Brand Memory
  • Lesson Learned 5: Triggering is Key (and Crucial for Established Brands)
  • Lesson Learned 6: Dealing with Undesired Consumer Attitudes
  • Lesson Learned 7: Creative is King. Ensure it is Great.

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