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Next*Print

Ipsos ASI Next*Print®, our global print testing system, provides key ad effectiveness and diagnostic insights into your print advertising. Next*Print is an in-home, in-magazine ad testing system designed to parallel our Next*TV pre-testing system in methodology, testing environment, sample, and key measures.

Next*Print provides multiple measures of a print ad’s potential to impact your brand:

• Related Recall, which reflects the extent to which the ad was noticed, remembered and associated with the brand.
• Persuasion, which measures the ability of the ad to change a consumer’s beliefs, attitudes or intended behavior.
• In-depth Diagnostics to provide key actionable feedback on the ad.

Ipsos ASI Next*Print is available in main markets in North America, Europe, and Latin America.

Products and Solutions

• Overview
• Creative Development
  • Next*Idea
• Ad Pre-Testing
  • Next*TV
  • Next*Print
  • Next*Kids
• In-Market Assessment
  • Ad*Graph
  • Post*Testing
• Marketing Brand Equity
  • Equity*Builder

 

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