Next*Kids
Ipsos ASI Next*Kids was built by experts in children’s advertising to measure what matters to children. The goal was to create a product that was consistent with our philosophy of measuring advertising—does the advertising break through the clutter and influence behavior? At the same time, the system needed to be uniquely designed for children and the way that children relate to advertising (which is clearly different than how adults relate to advertising).
Next*Kids delivers a broad base of measures, including both evaluative and diagnostic data. Our data collection process is kid-friendly, ensuring both cooperation and quality data.
Ipsos ASI Next*Kids is available in all main markets of North America, Europe, Latin America and Asia.
Products and Solutions
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Overview
- Creative Development
- Ad Pre-Testing
- In-Market Assessment
- Marketing Brand Equity